5
09
2006

To keep you up to date on my mundane life, here’s a picture of a squirrel hanging out on my window sill; first time I’ve ever seen that one!
Oh, and how do you like the racing stripes? They were Heidi’s idea and I think they’re all right – she likes anything with racing stripes…
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3
09
2006
This time I went with the Sloan quote from Coax Me, “It’s not the band I hate, it’s their fans” due to its applicability in so many situations. Eg. As a Montreal Canadiens fan, it’s not the Maple Leafs I hate, it’s their fans. There are so many sporting situations where this works so well…
Thanks to Michale for the background pic of my newest header.
I’ve also decided create a little bit of header history. I’ve found all of my past headers and listed them for you here…
- The original change from my pretzel font to a static jpg, this one started the cleaner look with a nic (non-Photoshopped) pic of the back of my head.
- Changing it a bit to show our faces so people knew they were in the right cyber-place, this was a short lived phase. (Background is Tulum)
- Decreased the height to 200 (a change that would stick) and starting to incorporate the foosball man. You can probably tell that the foosman is the icon for my whole webpage.
- A shot of Hawai’i (Hanauma Bay) only lasted a few days (if that) and quickly made way for the more obscure
- “I’ve made a huge mistake” was a very popular (in this house) quote from Arrested Development via Gob. I also like the two sided me, though I don’t know how that tied in with the quote.
- “Cripes, Light on is in the car” was a beautiful quote from Lyf from years ago, that one was just to stick it to him.
- OrangeJello / LemonJello were the names of some people from the Freakonomics book that I thought was quite interesting, hence the clever header, with jello and all.
Hope you enjoyed what felt like the DVD extras of this little website.
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1
09
2006

Rick’s been sending me some pictures over the last few months and I’ve uploaded them today, so if you want what new with Ezra, check out the pics…
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1
09
2006

I remember reading this article on Listerine in Freakonomics and recently found it again on wikipedia. A very interesting article about the power that marketing has to create markets that didn’t even exist in order to sell their product into it…
Listerine was invented in the 19th century as a powerful surgical antiseptic. It was later sold, in a distilled form, as a floor cleaner and a cure for gonorrhea. But it wasn’t a runaway success until the 1920s, when it was pitched as a solution for “chronic halitosis”—a then obscure medical term for bad breath. Listerine’s new ads featured forlorn young women and men, eager for marriage but turned off by their mate’s rotten breath. “Can I be happy with him in spite of that?” one maiden asked herself. Until that time, bad breath was not conventionally considered a catastrophe. But Listerine changed that. As the advertising scholar James B. Twitchell writes, “Listerine did not make mouthwash as much as it made halitosis.” In just seven years, the company’s revenues rose from $115,000 to more than $8 million.
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